Sean Connery Returns for One Last HurrahHaving taken a couple of years off, Sean Connery was rested and refreshed. He had various philanthropic projects underway, such as a scholarship program for Scottish artists to keep them in Scotland, and he found that he needed money for that. Lots of money. So, with the George Lazenby experiment having fizzled, at least in the eyes of the James Bond producers, Sean Connery agreed to return in the role of James Bond one last time. In exchange, he received a barrel full of money and positioned himself nicely for the great other roles he wished to play in the brand new, exciting decade of the 1970s.
For most of the advertising of "Diamonds Are Forever," look right above Sean Connery's head. There is not just one, but two halos there. The producers were so desperate to get him back that they paid Connery $1 million to appear. This good feeling apparently found its way into the advertising. Incidentally, Connery would have been cheap at twice the price, "Diamonds Are Forever" resurrected the James Bond franchise and made a ton of money..
The posters now feature Bond in action along with the pretty girls. The revolution in Bond advertising continues. It's interesting that some of the posters feature arch-villain Ernst Stavro Blofeld, when this essentially (save for a came a decade later) will be his last appearance in the series (at least to date).