Pierce Brosnan Takes Over with Goldeneye
Pierce Brosnan had been at the top of the Eon Productions honchos for many years when he finally got out of his ABC Television contract for "Remington Steele" and contracted for the role of James Bond. He was a popular choice, and all started out well with "Goldeneye." It had been several years in between James Bond films, and the public awaited the new one with eagerness. Brosnan did not disappoint, as his dapper handling of almost any crisis proved a tonic after the somewhat heavy-handed Timothy Dalton films. Some said that Brosnan had an almost feminine air about him, and that was played up in the posters, which made Bond appear almost indistinguishable from the women surrounding him.
While women return to the posters in a somewhat more prominent fashion than they occupied during Timothy Dalton's final film, "Licence to Kill," they still take a distinctly secondary position within the posters. In "Goldeneye," the women literally are craning their necks to look out from behind Pierce Brosnan, peering over his shoulder and apparently from far behind him. The production people were very slowly getting over the hangover from the final years of the Roger Moore era, when Bond Girls became almost sidekicks to 007. Clearly, the Bond team was struggling throughout this period as to how to include women again - only, not too much so as to avoid overshadowing the new guy. It is all very self-conscious and awkward, trying to recapture their sex appeal without making that the primary impact of the posters.
Famke Janssen as Xenia Onatopp portrays one of the most over-the-top female characters in a series replete with fantasy females. The posters, however, studiously avoid any reference to that, preferring to rely instead on Janssen's supermodel good looks.