"Quantum of Solace" Continues the Rebirth of James Bond"Quantum of Solace" was not a particularly successful James Bond film. Oh, it undoubtedly made the producers money and paid the actors quite handsomely, but critically, it was a major failure. The production was troubled, with bad weather causing trouble and injury on set. Nothing seemed to go smoothly. There was some question of whether the series would survive at all. Daniel Craig, though, continued his heroic recreation of the James Bond character in the vein of Sean Connery, and it continued working.
In several of the film posters for "Quantum of Solace," Craig is seen leading his female through devastation, manfully contemplating what he must do in solitude. In other versions of the poster, all that is seen is Craig's shadow. James Bond is waving his gun, prepared for action, with all the implied menace that an inhuman silhouette can convey. It was brilliant marketing that ran counter to everything that came before in the Pierce Brosnan days.
The publicists were building a brand, or more accurately re-branding James Bond, brick by brick. They faced strong resistance from that part of the fan base which had grown accustomed to the girly man image which had infested the Pierce Brosnan era film posters. The payoff of this foundation-laying did not come with "Quantum of Solace" itself, but rather with its successor. "Skyfall" would eclipse all of its predecessors in terms of critical and financial rewards because of the hard work recreating the character that had been done in "Casino Royale" and "Quantum of Solace."