"Skyfall" Justifies All that Came Before with Daniel CraigThe abrupt about-face of the James Bond franchise when Daniel Craig came on board startled a lot of fans. Many did not take kindly to this preening usurper, pretending to be some kind of superhero as the iconic Ian Fleming super-spy. Craig's first two films did well financially, but it was clear that he had not won over the general moviegoing audience. All that changed with "Skyfall," which isolated Craig as a Bond who was hurt but kept on coming. "Skyfall" was a massive financial success, earning over a Billion Dollars at the box office, and it resulted in the immediate order two more James Bond films with Daniel Craig in the lead role.
Note the difference from the Pierce Brosnan years - not only are there no women with guns standing ready to smite James Bond's foes for him, there aren't any women in the posters period. This is a man's business, the posters seem to be saying, and it is best left to men. The strategy worked brilliantly and Daniel Craig finally won over the hearts of fans around the world.