A Very Subliminal Film Poster
|"The Spy Who Loved Me" film poster.|
The James Bond team had been together for fifteen years, and since Roger Moore had been playing a spy for that entire time as well, the entire production staff was seasoned and ready to really hit one out of the part. The poster for "The Spy Who Loved Me," however, did not quite match up with the strong and iconic theme "Nobody Does it Better" sung by Carly Simon, or the fantastic stunt coordinated by Willy Bogner in which James Bond is seen to ski of an actual cliff. Instead, in the poster we get a fairly pedestrian shot of Roger Moore with his latest Bond girl. If you wish, you can read all sorts of phallic and otherwise sexual connotations into the giant submarine ramming its way into the curiously triangular sea base. On a subliminal level, the poster is a true work of art. On its face, however, the movie poster for "The Spy Who Loved Me" is boring and not up to the level of the rest of the productions which featured groups of pretty girls. Never fear, though, after "The Spy Who Loved Me" the series was right on the cusp of perking up big time in terms of movie posters.
In a sign of the times, the studio decided to play up the jokey aspect of the Roger Moore era by doing double-features with comedy "The Pink Panther."
With a recurring star filling the role of James Bond, theater chains returned to double features of Bond films. The glue that bound the double features together, of course, was Roger Moore. "The Man With the Golden Gun" sometimes got skipped over in these double features because it was considered an inferior film.