"The World is Not Enough" Falls Flat
The film posters once again, however, did their best to undermine Pierce Brosnan's masculinity as James Bond. Many versions have the females moving up protectively beside Brosnan and even using their arms to shield him. It is almost as if Bond is Moammar Quaddafy, with his cadre of attractive female bodyguards. Denise Richards stands there in an athletic tank top, hair up in a bun, glaring at the camera. She practically dares you to make the wrong move before she breaks out the brass knuckles. "Are you looking at me? Are... you...looking....at....me???" So much for trying to look glamorous and inviting!
The trend of having posters devoted solely to the Bond girls, without James Bond at all, also accelerated. While the producers may have been thinking that this was a good way to broaden the audience to include more women, emasculating the titular character hardly was the best way to do it. "The World is Not Enough" has gotten a lot of ribbing over the years for beautiful Denise Richards playing a nuclear physicist, but the real weakness of "The World is Not Enough" started right with the poster presentation.