Pierce Brosnan Keeps on Trucking in "Tomorrow Never Dies"
|"Tomorrow Never Dies."|
The Eon producers followed the same tactic that they had with the posters of "Goldeneye" when they marketed "Tomorrow Never Dies," but they also extended it in a new direction. They played up Brosnan's good looks, and emphasized that he was being protected by the two main females standing protectively behind him. Bond is up front, but he is clad in an effete tuxedo without a hint of action that had characterized the posters of previous Bonds. Basically, he just poses in a static setting protected by two women. It was a far cry from the manly 007 days of Sean Connery, and even Roger Moore had always held held his females beside him, protecting them rather than vice versa. The attempt to turn Bond into a more manly hero with Timothy Dalton simply fizzed into oblivion with "Tomorrow Never Dies."
It was a real change in direction that did not go down well with some audiences, and this, as much as anything anything, is probably responsible for Pierce Brosnan's mixed reputation as James Bond. When given the chance, he could be as manly as anyone, but the producers were trying to sell him as nothing but a ladies man, and you can't argue with success.
Sheryl Crow, quite popular during the mid-90s, sang the theme song, which was accompanied by a music video that virtually mirrored a typical Bond film title sequence. The theme song never appears on "best Bond themes list," because Crow's voice was ill-suited to the big, brassy Bond sound that singers like Shirley Bassey had trained the audience to expect.